Weekday store outside view
Weekday store outside view
 

22 May. 2012

WEEKDAY FETES 10TH ANNIVERSARY

A decade ago, Weekday opened its first store on Olofsgatan in the Stockholm city centre. To mark the occasion of this anniversary, the retailer throws a party with numerous events in all Stockholm Weekday stores (Olofsgatan, Drottninggatan and Götgatan) on May 26.
 
Weekday is a store with generous opening hours – seven days a week, thus the store name – and dynamic display of small independent fashion brands side by side with carefully selected vintage. Since 2002, Weekday has grown rapidly and organically and is today a full-scale retail concept with several different sub-labels. Apart from Weekday’s own collection MTWTFSS the stores also retail Cheap Monday, Weekday Vintage and Weekday Storemade. In spring 2009 Weekday launched its new concept Weekday Collaboration. So far these collaborations have included designers such as Carin Wester, Nhu Duong, Nakkna, MiniMarket, Peter Jensen, Ali Zedtwitz and Stine Goya.
 
Their idea to offer progressive fashion to an urban crowd of people has proved successful also outside of Stockholm. There are now a total of 19 Weekday stores in 14 cities throughout Northern Europe, with Amsterdam coming up next in August.
 
Apart from Weekday’s own collection MTWTFSS the stores also retail Cheap Monday, Weekday Vintage and Weekday Storemade.
Apart from Weekday’s own collection MTWTFSS the stores also retail Cheap Monday, Weekday Vintage and Weekday Storemade.


 
Weekday - 10th anniversary party schedule on Saturday, May 26:
 
Weekday Drottninggatan:
12.00: Pilotos
14.00: Solen
16.00: Caviare Days
11.00-14.00: Kosta Boda performance
12.00-15.00: Beckmans + WEEKDAY STOREMADE STUDIO
17.00: Adam Tensta featuring Dida Micke Reuter “Sailor” will pay a visit sometime during the day.
 
Weekday Götgatan:
13.00: Nitad
15.00: Club Killers
16.00: Daniel Boyacioglu
17.00: Wild at Heart
Micke Reuter “Sailor” will pay a visit sometime during the day.
 
Weekday Olofsgatan:
15.00: Barnes underjordiska scen
Micke Reuter “Sailor” will pay a visit sometime during the day.
 
During the day Cheap Monday will celebrate the anniversary with their mini-festival Backyard Sessions. Nature has been brought into Cheap Mondays yard at Södermalm in the shape of different installations by Artist Hampus Wernemyr.
 
Festival lineup: Samling, Promise And The Monster, Division of Laura Lee and Meine Kleine Deutsche. DJs: MISSION IF POSSIBLE, CMG, Are we having fun yet? and Devi Brunson.
 
For schedule and an opportunity to win tickets, please see: www.facebook.com/cheapmonday
Mona Schmadl

Back to home