WE Fashion campaign
WE Fashion campaign 'Inspiring People'
 

23 May. 2011

WE FASHION HOSTS CARAVAN TOUR

In line with WE Fashion’s new campaign ‘Inspiring People’, the Dutch company is hosting an exclusive caravan tour with Dutch singer and current face of the campaign, Krystl, who is performing small concerts directly from her van. After Antwerp and Amsterdam, Hamburg will be the final location of the tour.

For s/s 2011, WE Fashion launched its new campaign ‘Inspiring People’ to bring life and style closer together. To achieve this goal, the brand takes pictures of real, authentic and inspiring people in their natural environment, instead of hiring professional models. Thus, their unique style and personal history is the focus and helps customers to respect and create their own individual style.

The caravan tour in Hamburg will take place tomorrow, May 24, starting off in the heart of Hamburg at Gänsemarkt at 10am and will make its way across the city, ending at Schulterblatt around 4:30pm. In addition to an exclusive Krystl concert already held in Amsterdam, there will be two more performances at the corresponding WE Fashion shops, one in Antwerp on May 26 and one in Hamburg on May 28.
Sarah Niemeier

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