True Religion launches new line Made in Italy
10 May. 2013
True Religion Launches “Made In Italy” CollectionTrue Religion, the US premium denim brand born in 2002, has launched "Made in Italy", a new own line that is totally manufactured in Italy in laboratories that combine technology and traditional tailor made savoir faire.
The new jeans line is sold worldwide and characterised by a new claim “Styled in California, Made in Italy”. It is made with high-quality denim and made up of 18 items each for men and women. The whole offer includes two product groups - 50’S Group and 1971 - all of which are made with high-quality denims (stretch for women and non-stretch for men), elaborate finishing’s and careful detailing.
The 50’S Group sub-collection is characterised by the classic heritage US denim and distinguished by stitching in lively pop hues. The 1971 selection is also vintage-inspired. It is made with stretch denim for both men and women and available in indigo blue and black denim as well as in over-dyed fabric variants.
The first 'Made in Italy' styles will enter stores during Fall/Winter 2013 and retail between €189 and €259.
Maria Cristina Pavarini
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