Tommy Hilfiger X Disney
11 Nov. 2011
Tommy Hilfiger X DisneyThe Tommy Hilfiger Group launches its current kids collection in cooperation with Disney, the most famous entertaining brand in the world.
The spring/summer ’12 collection will show the interpretation of famous Disney characters, such as Mickey, Minnie, Donald, Daisy and lots more, which are exclusively designed for Tommy Hilfiger.
“I’m glad presenting this collection as part of the spring/summer kids collection in cooperation with Disney. Disney stands for fantasy and creativity and also for main values which perfectly matches to our philosophy. For me, it’s a pleasure to be the first designer, who could lend a special twist to the famous Disney characters.” said Tommy Hilfiger.
The collection will come with four skirts and one sweater for boys and four shirts and one dress for girls. One detail is the newly created Tommy Hilfiger logo, with the ears of Mickey Mouse on top.
The collection will be available in February 2012 in the online store and retail shops in Europe, as well as in selected shops all over the world. In the same time, Tommy Hilfiger launches a new marketing campaign with a special display window decoration and an integrated online campaign in cooperation with Disney.
Elisa Amelia Bausch
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