Woolmark presenetd at Salone del Mobile
Woolmark presenetd at Salone del Mobile
 

23 Apr. 2013

The Milan's Design Fever is high

A true international atmosphere and crowded streets enlivened Milan city streets and the annual edition of Milan Design Week held at Rho pole fair and Fuorisalone events. The initiative took place between 9 and 14 April 2013 and welcomed around 330,000 total visitors from 160 countries. Design novelties from about 2,500 companies brought a positive mood, as well as design insiders to the city, despite the bad weather conditions and the unstable economic situation.

A special event hosted at Milano Rho regarding the newest ideas about office interior décor grabbed the attention of architects, entrepreneurs and consumers alike. The 1,200 sq. meter  show section, which was overseen by star-architect Jean Nouvel, brought together some of the newest trends in working office design by many personalities including Ron Arad, Michele De Lucchi, Marc Newson and Philippe Starck. The event concerned solutions to working from home, in open spaces, and from huge warehouse environments. The most technologically advanced products concerned rationalistic solutions to the traditional office environment, where most advances concerned lighting and décor. This cast new attention on the possibilities in rationalising, innovating and enlivening working spaces.

Among the main trends of the show were lively macro prints. This style characterised many fashion designers’ own home décor ideas.

Woolmark collaborated with Wallpaper to present wool as a new and easy to interpret material in decor solutions - for wallpapers, furniture as well as employed for lamp design. Karl Lagerfeld was special guest at Cassina and presented his own armchair model, while Donatella Versace opted for her special bondage version of gold and black seats. Thirteen designers participated in Louis Vuitton's Objects Nomades exhibit showcasing indispensable objects, which are easily folded up. Tom Dixon and Adidas launched a new selection of bags, footwear and apparel that can be easily folded and brought wherever one travels.

See our Gallery: Highlights of Milan Design Week 2013
VERSACE black Bondage Bench  at Milan Design Week
Armani re-appropriated natural patterns and motifs into new wallpapers and wall decors. Fendi opted for a lamp made from carved crystals, while Fratelli Rossetti showed a special series of low tables sustained by egg-shaped elements. Missoni opted for colourful macro poppy prints and special fragrance candles while Agatha Ruiz De La Prada presented seats and coffee tables that are shaped like macro stylized flowers. Cavalli reinterpreted golden interiors and objects while taking inspiration for furniture coverings and wallpapers from huge natural elements. Serafini - opening their first flagship store - created special animal-shaped wooden cases - read the article here on sportswearnet.com. Diesel opted for a series of armchairs, objects and lamps inspired by the idea of social living. Replay hosted inside its store Trama, a huge sculpture that hovers in the air and reacts to Tweets from the visitors - read the story here. Laura Biagiotti debuted in the living segment by launching a new series of mirrors designed for trendy homes, while Levi's opted for a project that celebrated its 501 model's 140th anniversary through the involvement of young people in a special project, which operated through social networks - read more information in the 501 celebration here.

Among interesting new projects there was [A Casa] series of events involving designers or relatives of design personalities such as Fornasetti, Ignazio Gardella and Piero Gemelli. These prestigious homes were opened for exclusive lunches for design personalities, intellectuals and journalists. As part of the events design objects and home decor brands such as Davide Groppi light decors, Leftover tables and complements by Society were co-protagonists of the events.

Artemide presented a new series of lights such as Empathy, a huge glass bulb that carries a visible LED system and Ilio, a colourful LED cylindrical lamp. The newborn Italian Theory project was signed by fashion designer Alessandro Enriquez in collaboration with Azzurra Granchi and presented bags and armchairs, which were characterised by an ‘Italian colourful souvenir-style’ and fun prints.

Maria Cristina Pavarini

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