American Classics at True Religion
American Classics at True Religion
 

17 Jul. 2012

TRUE RELIGION'S NEW CAMPAIGN FOCUSES ON AMERICAN CLASSICS

True Religion’s autumn campaign pays tribute to the roots of Americana, aiming to inspire the acceptance and celebration of individualism. The collection presents American classics with a modernised fit including vintage denims and ponchos. Washed out fabrics and distinctive details highlight the functionality of dungarees, the original jean, and are used in combination with materials, styles and colors in the western tradition.

Watch new True Religion campaign
Jef Lubell, founder and CEO of True Religion, said, “The spirit of America and its unique style served as inspiration to create a collection filled with authenticity and individualism that embodies the integrity of American design.”
Anna Katharina Hupperth

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