Tom Tailor bedroom collection
09 Jun. 2011
TOM TAILOR EXPANDS HOME FURNISHINGS COLLECTIONTom Tailor has introduced its new Tom Tailor ‘bedroom collection’, expanding the range of licensed products in its home furnishings line, Casual Home. The bedroom line includes beds and wardrobes, which will be available at furniture and home interior stores starting in August 2011. After the introduction of the upholstery collection, the company now intends to gain additional market shares with the bedroom range.
In the past few years, Tom Tailor has consistently added products to its licence portfolio and systematically expanded its share in the licensing market. Casual Home includes sofas, modular seating groups and armchairs, as well as soft furnishings such as curtains and cushion covers. Also part of the range is the carpet collection. In order to expand its assortment with bedroom items, the group was able to win its license partner ADA and the company Express Möbel. Altogether, the fashion group offers licensed products in 19 different categories.
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