Annhagen
Annhagen
 

12 Feb. 2009

TERMINAL 2 OPENS, SHOW PLATFORMS TO UNITE


Another successful edition of Copenhagen Fashion Week took place from Feb. 5-8. Here, highlights from the key shows.

CPH VISION AND TERMINAL 2

With its latest edition, CPH Vision took another step towards strengthening Copenhagen's position as an international fashion capital. The opening of the 9,000-sq.-meter Terminal 2 space, which hosted 142 exhibitors, was the highlight of this fair season. Located in a former maintenance building for locomotives of the Danish railway and offering an industrial charm, high ceilings and lots of space, the new show was home to the urban and streetwear segments. “The atmosphere here is much more relaxed, the message clearly arranged,” said Emil Holmström, Sales Manager Sweden of G-Star. CPH Vision, renamed as Terminal 1, meanwhile, provided a more intimate and exclusive platform for 185 contemporary women’s brands in the 5000-sq.-meter Oksnehallen. For the most part, visitors and buyers were in a good mood. “Everybody talks about the crisis, but we didn’t feel any of it on these days,” said Naja Munthe, Designer of Munte plus Simonsen, who recently split from her partner Karen Simonsen and currently manages the brand herself. “Since opening Terminal 2, CPH Vision has become more calm and the exhibiting labels get along better – we welcome that a lot,” she added. According to organizers, 24,357 trade visitors came to see CPH Vision and Terminal 2. Of that number, 13,045 visited CPH Vision and 11,312 visited Terminal 2.

GALLERY

Copenhagen’s new luxe trade show Gallery was not affected at all by the economic crisis and drew even more trade visitors than its previous February edition: 12,316 buyers came to the show – an increase of 5% compared to last year (Feb. 2008: 11,732 visitors). As CEO Christian Gregersen explains, the increase is mainly due to the attendance of non-Scandinavian buyers. One hundred and fifty exhibitors including Whyred, Acne, Tiger of Sweden and Fifth Avenue Shoe Repair presented their A/W 2009-10 collections over four days at the Forum Copenhagen. “We are very satisfied with the brand portfolio here,” said Johan Wikström, a Sales Rep for Whyred. “The overall attendance seemed to have decreased compared with last season,” yet “the international audience has clearly increased over two seasons.”

CIFF

The highlight of CIFF was the trendshow, organized by trend manager Ulla Skjødt. “We do research by leafing through the lookbooks of all the casual brands,” she explained. “Then we filter out the major trends.” For A/W she sees four main trends: a vintage gold-digger look made of checked raw materials such as tweed and flannels combined with raw denim; a multi-layered “bewitched” look comprising pastel-colored soft fabrics for skirts, trousers and jackets, and opulent knits; a “dandy manifesto” for girls and guys with tailored tuxedo trousers, waistcoats and striped shirts with ascots; and “techno folk,” where colors, materials and silhouettes are mixed in an eclectic fashion. This edition of CIFF was visited by 29,405 buyers, constituting a decline of 9% in comparison to February of last year.

Following Fashion Week in which buyers contended with a packed program and fairs in different locations across town, Gallery CEO Christian Gregersen confirmed significant changes to the next edition on Aug. 6-9. “CPH Vision, CIFF and Gallery have signed a letter of intent where we will work on a united platform,” he said. “We are already working on a stand in the airport and press shuttles. In August this could also include shuttle buses, international marketing and a buyers’ contact center. And maybe in February 2010 we could have a joint entrance like CIFF and Gallery have now.”

—Karin Leiberg, Barbara Stockinger-Torelli

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