Superga will be worn from the entire staff of Bread&Butter.
26 Jun. 2013
Superga collaborates with Bread & Butter BerlinFrom July 2nd – 4th, Italian sneaker brand Superga, the “People’s shoes of Italy”, will be worn by the entire staff of the BREAD & BUTTER tradeshow. Two new models, one for men and one for women, have been developed for the occasion, by the R&D Centre of BasicNet S.p.A., owners of the Superga brand.
The two models are the Superga 2750 custom version for Bread & Butter, with a white upper in extra strong unlined pure cotton, with multi-coloured eyelets and a “BBB” custom element on the back foxing. The second model is a Women’s Superga custom designed for Bread & Butter, with a white upper in extra strong unlined pure cotton, a 4 cm platform sole with multi-colour stripes and “BBB” custom element on the back foxing.
K-Way®, another BasicNet brand will, in addition to their S/S 2014 collection focused on its iconic Jacques and Lily rain jackets which are available in a vast range of colours and patterns, also exhibit “Homage to the IT Revolution”, inside its own booth at the Urban Base area (booth A56.2).
Special guest and true symbol of this revolution will be the Apple-1, the first computer created by Steve Jobs and Steve Wozniak in April 1976 in California, which was bought by BasicNet president Marco Boglione at a Christie's auction in November 2010.
Maria Cristina Pavarini
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