Superga x AW Lab leo sneaker
05 May. 2014
Superga and AW LAB launch capsule collection
Superga, Italian iconic sneaker brand, and AW Lab, Italian sport-style chain of stores part of the Bata Group, have launched their first exclusive capsule collection of sneakers.
This collaborated collection is made up of four sneaker models, all feminine, elegant and trendy, born from a creative synergy between both partners. The products will be available from April 30th 2014, exclusively in the AW Lab stores and online through the AW Lab e-commerce website.
Cotton printed floral patterns mixed with camouflage bottoms and double laces in contrasted color uppers characterize these new models. A four-centimeter sole variant with an animalier upper canvas is also available.
AW Lab is a sport-style 150-store chain which originated under the name Athletes World in 1997. It includes direct stores and franchises which are all based in the commercial areas of major Italian cities. At the end of 2011, AW Lab started a process of renaming, rebranding and a total renewal of the store layout and became a true trends laboratory, conceiving the "urban sport style".
AW Lab is part of the Bata Group, a world leading company in the footwear business, which has more than 5.000 stores all over the world.
The AW Lab chain of stores offers an extended collection of sneakers of popular international sports brands and an assortment of exclusive models made in collaboration with them. They also offer a collection of clothing and accessories of leading sportswear brands and a private apparel label, BeAW.
Superga is an Italian iconic footwear brand for sports and leisure time, owned by Basic Net. Superga implied the innovative rubber vulcanization technology for the first time in 1911.
Maria Cristina Pavarini
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