new launched jacket label Waxed
28 Jan. 2013
Space 2000 Launches WaxedSpace 2000, Italian outerwear apparel specialist, has recently launched Waxed, a new upmarket outer jacket brand. The new line offers cold-protective urban style jackets recalling those worn by workers who built the Canadian Railway in the 1930s. These jackets are not padded with down but with a special cold-resistant material that protects from very low temperatures. Waxed weather-resistant cotton, leather and corduroy details and collar listings characterise this very compact collection.
After a launch-test in the Italian market from F/W 2012/2013, the brand is now distributed to 100 Italian top end stores and from F/W 2013/2014 it will also be sold to Korea, Japan, Northern Europe and Scandinavian countries. Retail prices range between €300 and €350.
Space 2000 is a long time outerwear manufacturer selling 55% to Italy and 45% to foreign countries. They expect to close 2013 with a €24 million turnover, about +8% when compared with 2012. In addition to Waxed products, they design, produce and distribute the Bomboogie and Censured brands, and manage the Von Dutch apparel licence.
Maria Cristina Pavarini
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