23 Dec. 2009

STITCH TO LAUNCH DIRECTIONAL MEN’S AREA

British fashion showcase Stitch, Feb. 14-15, 2010, is adding an area for progressive domestic and international menswear designers. The initiator of the new area Vision is Professor Louise Wilson OBE who joined the Stitch team in November.

Vision will showcase 32 emerging designers who will join leading brands confirmed for the show such as Fenchurch, Farah and Penguin in the Energy hall, and Bolongaro Trevor and Blaqua in Edge.

Supporting Stitch’s mission to provide a platform for new brands and those looking to break into the UK market are several exciting international brands, including Los Angeles’ King Baby Studio, Rolland Berry, Sunday Rocks, Rock Revival and Dirtee Hollywood; Paris labels Rebel Cashmere and Shulong; and Montreal’s Plain Jane Homme, all scheduled to show in the Denim hall.

Stitch aims to provide a British platform for menswear and accessories brands to network and solidify their relationships. To compliment the current fashion calendar, Stitch will run concurrently Pure in advance of London Fashion Week.

—Melanie Gropler

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