Diesel campaign by Steven Maisel
Diesel campaign by Steven Maisel
 

16 Jul. 2012

STEVEN MEISEL SHOOTS DIESEL AD CAMPAIGN

Continuing its theme of ‘Portraits for Successful Living,’ Diesel’s newest Screen Test campaign for fall/winter 2012/2013 brings together fashion and strong personalities. Iconic fashion photographer Steven Meisel has created a series of modern Screen Tests, featuring top contemporary models such as Karen Elson, Hanne Gaby Odiele, Jamie Bochart, Fei Fei Sun, Coco Rocha, Mirte Maas, Sid Ellisdon, Ethan James, Yuri Pleskun, Sallieu Jalloh and Dae Na, inviting each character to enter the frame and role-play with the camera. In an irreverent grid layout, Diesel has combined a mix of styles and identities that play against each other to create a singular, defiant, ‘Diesel’ attitude that mocks our global age of instant communication and social networks. Taking cues from sophisticated high fashion as well as street style, the campaign mixes codes and references without regard to fear or rules.
Maria Cristina Pavarini

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