13 Feb. 2012
SHOW REPORT: FOREIGN ATTENDANCE UP AT MILANO UNICA
The new president Silvio Albini was satisfied with the results. “The heightened presence of European visitors indicates that we have to shift our focus to those markets that are now driving the recovery. Furthermore, the attendance of European and US buyers indicates that we also have to keep our attention on the more traditional markets that, in terms of volume, still account for 50% of our overall turnover."
The show hosted 440 companies of which 76 were from foreign countries, approximately as many as in last year’s edition. The participants presented fabric and accessories previews for the Spring/Summer 2013 season. The results registered by the Italian textile industry showed a +10.2% increase in 2011, totaling €8.4 billion in sales. Export registered +7.3% and import increased by 12.8% with a commercial growth of €2.4 billion. Extra-European areas accounted for 48.5% of Italy's export with China and Hong Kong as a second major export market after Germany.
At the show opening it was announced that first Chinese edition of Milano Unica would take place in Beijing from March 28-30, 2012, in collaboration with Messe Frankfurt within the Intertextile Beijing trade show. 95 Italian companies will be part of the event, which is expected to repeat in Shanghai in October 2012.
Swarovski Elements is offering an always wider variety of crystal components for Spring/Summer 2013, including a new series of flat rivets and nail buttons topped off by colored crystals, a duffle coat crystal button, a crystal mesh ball to be used either as a pearl, button or pendant, and new crystal cut variants. Among the newest colors on offer from the Austrian specialized crystal manufacturer is a new rose peach hue as well as a fern green and a peacock blue.
Maria Cristina Pavarini
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