Dedicated at Agenda NY
19 Jul. 2012
SHOW REPORT: AGENDA NEW YORKAgenda, the California-based trade show dedicated to streetwear and action sports, took to the new location of its New York edition at 82 Mercer Street in SoHo like a seasoned skater to a half-pipe, pleasing exhibitors and attendees alike. The two-day exhibition featured approximately 140 brands from Analog and Nike to Obey and Stussy and ran Monday through Tuesday in a multi-level loft space that has previously served as the site of Project New York.
Agenda’s president, Aaron Levant,
Levant also confirmed that Agenda NY would return to its new Mercer Street home for its January 2013 edition.
Asked whether it was a problem holding his show a week earlier than the other New York men’s market shows such as Project, ENK New York, Capsule and the new D&A Man (they all will be held either this Sunday or Monday), he said no and explained that Agenda’s attending retailers only crossed over into “the men’s contemporary market” by 10 to 20 percent.
Dedicated was one of Agenda’s most satisfied exhibitors. Making its US debut, the Swedish brand said that it wrote eight orders at Agenda and collected “at least 50 business cards that we need to follow up on.”
design by 10 Deep
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