Bluezone, Munich Fabric Start
Bluezone, Munich Fabric Start
 

09 Feb. 2012

SHOW REPORT: +4% FOR MUNICH FABRIC START

Munich Fabric Start, Munich's textile show that took place between January 31 and February 2, 2012, closed its doors registering 4% more visitors than last year's edition.

The show held approximately 800 exhibitors from 36 countries displaying their Spring/Summer 2013 fabric and accessory collections over 50,000 sqm of space. The relaxed and professional atmosphere of trade discussions, trend information and industry talk attracted some 17,600 visitors – 4% more than the previous year. In addition to the biannual gathering of the entire German-speaking fashion industry there has also been a continuous rise in foreign visitors, including buyers from Australia.

Munich Fabric Start Gallery
Trade fair organizers Sebastian and Wolfgang Klinder and Frank Junker were pleased with the quality and quantity of visitors. M,O,C, exhibition halls and the Zenith Hall welcomed a variety of names from C&A, H&M and Marks & Spencer all the way to Mustang, Drykorn, Marc O’Polo and Tommy Hilfiger, as well as Mac, Jean Paul Gaultier and Armani. “I’m a fan of Munich Fabric Start. We’re represented with over 50 team members here,” said the creative head of Boss Black, Kevin Lobo.

Sustainability was one of the fair’s dominating themes. Eco Village honed in on that with its platform's organic selection, presenting 500 certified organic fabrics (100 more than last year) at the Forum alongside Green Room. The first of a series of Sustainability Talks, organized in cooperation with Textile Exchange, took place in the Blue Zone. All speakers involved agreed that sustainability could no longer suffice as merely a selling point. “It is key to communicate on value rather than on price. If not, you’re lost,” said Isko's Marco Lucietti. who added that average costs, and therefore prices, were up 20%. It was determined that action is needed, especially due to scarce resources. “The future belongs to the eco movement,” insisted Panos Sofianos of Tejidos Royo. He and other denim suppliers from Italdenim to Uco Raymond showcased their relevant innovations in the Zenith Hall's Green Zone. These ranged from new recycling methods to water and chemical-saving laundry and finishing processes.

Munich Fabric Start closed its doors registering 4% more visitors than last year.
Munich Fabric Start closed its doors registering 4% more visitors than last year.


Another 60 exhibitors displayed their wares at the Blue Zone, where a special Denim Night rang in the first evening of the trade fair at the hip “Heart” club, highlighting the denim community’s platform in Munich. “The Blue Zone has been a fixture on the denim world’s agenda for years now. This is where to find not only denim, but also color and flat wovens,” said Herman Seidl of Bench. Stefan Schoffer agreed, saying, “We are very happy with the flow and number of visitors. This is a very important trade fair for the European region.” His company Eurotex presented finished denim products at the new Ready Made Solutions (RMS) section. “Nowadays between 60% and 70% of denim brands buy finished pants. Some still select the denim themselves, we do the rest,” commented Sebastian Klinder, who also mentioned that he could imagine extending the new concept to include other segments of the fair over the coming seasons.

The new Shirtings segment also went over well alongside the main collection areas and the very well attended Additionals halls. In Hall 4 suppliers of high-quality shirting fabrics such as Testa, Leggiuno and Brennet presented their lines using a new, exclusive stand system. “We are convinced of the new concept. It was thoroughly researched and has been perfectly put into practice,” said Gokce Erturk of Bossa Shirtings. The traditional Munich Fabric Night took place as well, involving around 2000 guests.
Maria Cristina Pavarini

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