03 Oct. 2013
Replay celebrates Laserblast Club CollectionTo celebrate the launch of its new Laserblast Club Collection, Replay will host two Laserclub events and release corresponding video footage, all starring British singer Charli XCX as a testimonial.
On September 18, Replay released the campaign’s first video trailer online and in its flagship stores. As a next step, the first Laserclub event will take place in Pairs’ Le Bataclan club on October 10, followed by a second event at Munich’s Terrassensaalon on October 23. At both events, there will be a musical line-up including a performance by Charli XCX accompanied by a laser show and video projections. After the mini-tour, Replay will release another video showing the pop star in the studio, backstage and during the tour.
Replay’s Laserblast Club Capsule Collection for Fall/Winter 13/14 consists of denims treated with ecologically friendly Laserblast technology. It aims especially at young customers and features club-qualified designs with strong light and dark contrasts.
18-year-old Charli XCX from East London has recently released her first album “True Romance”. She also wrote and was featured on hit single "I Love It" by Icona Pop.
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