Replay launches new Social denim
16 Oct. 2012
Replay Launches Social DenimReplay has launched a new project called Social Denim, a jeans model designed with a special device in the vinyl fifth front pocket that allows simple and immediate social networking. With one click, wearers will be able to communicate their whereabouts, make plans with friends, take part in a Replay Moment and track and share their happiness levels.
The jeans come in blue and black denims with slim and skinny cuts for men and super skinny and baby boot cuts with push-up effects for women. Washes are available in dark to medium colors with stonewashed and resin-coated finishes. The styles will hit European Replay stores as well the brand’s online shop in December with retail prices ranging from €149-189.
Matteo Sinigaglia, CEO of Fashion Box, commented: “Recently developed projects show that Fashion Box believes in and supports innovation and technology, as long as they have soul. The expression of personal ideas is fundamental for growth and formation of our personality, but sharing our emotions takes it one step further, essential for the development of the individual. The idea of encouraging and promoting this with the help of social networks is the real added value of Replay Social Denim.”
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