Didier Parakian
Didier Parakian
 

05 Mar. 2010

RUSSIA’S APPAREL MARKET IS ON THE RISE

Optimism returned to Collection Première Moscow, Eastern Europe's leading international fashion trade show held Feb. 24-27. “After a turbulent 2009 the Russian clothing market seems to have come out of the trough. We see clear signs of improvement on the horizon,” said CPM Project Manager Christian Kasch. Indeed, the show drew 20% more exhibitors, or about 1,200 brands, and 6% more trade visitors, or 17,200 people, compared to its September 2009 edition. International exhibitors came from 30 countries. “The affluence was excellent,” said Andrea Rossi from the Russian-Italian showroom D’Accordissima, which distributes in Russia casual brands such as Silvian Heach, Kocca, and Bray Steve Alan. “We met our usual clients who placed the orders and acquired more than 150 new contacts as well.” A similar opinion was expressed by participants from other countries, such as Germany, which produced numerous representatives. "The Russian clothing market is recovering noticeably – this was apparent based on the business done by the German exhibitors. Experts are predicting lasting growth again beginning next year," said Philipp Kronen, managing director of the Igedo Company, which organizes the fair. The 15th edition of CPM will take place from Sept. 6-9, while the 16th edition will run from Feb. 22-25, 2011 at the Expocentre Fairgrounds in Moscow.

—Oxana Senchenko

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