12 Dec. 2011

REPLAY LAUNCHES LASER WASH CAPSULE COLLECTION

Italian denim brand Replay has launched a special limited edition preview capsule collection of denims created using the ‘Laser Wash’ technique, which is available in Replay stores this month. The capsule collection consists of two pairs of jeans, a skinny fit for women and a regular slim for men, in two different washes: a dark shade that is laser-washed in the areas most subject to wear with an dark grey overdyeing to give an aged look, and a medium shade with a vintage look laser wash. The laser jeans are available for approximately €169.

The laser wash procedure consists of a technology that can reproduce the details typical of vintage denim, and at the same time can guarantee significant energy savings. Matteo Sinigaglia, CEO of Fashion Box, commented: “The Laser Wash is an extraordinary treatment, which has allowed us not only to create unique jeans, but also to create a new concept, ‘Contemporary Vintage’, bringing together history with technology.”