15 Feb. 2012

REEBOK’S WORKOUT PLUS FETES 25 YEARS

Fitness and lifestyle brand Reebok celebrates the 25th anniversary of its iconic sneaker model Workout. This is shoe attained streetwear status without ever making a concession to that market - the streets found the Workout. To celebrate its iconic status, Reebok Classics introduces the anniversary collection. Fifteen top sneaker retail partners from around the globe have collaborated to create a series destined to stir interest. These makeovers reflect the worldwide appeal of the shoe and are complete with reinterpretations of the multi-sport icons from the original Reebok catalogs. Each collaborative design translates the partner’s vision of a workout, delivering a premium limited edition collection, available  on 15 February 2012 in select stores such as Foot Patrol (London), Solebox (Berlin), 24 Kilates (Barcelona), Starcow (Paris), Atmos (New York) and Espionage (Sydney), just to name a few. Prices start at €85.