29 Jul. 2011

REEBOK CLASSICS LAUNCHES REETHYM OF LITE CAMPAIGN

Reebok Classics and US artist Swizz Beatz recently presented the 2011 Reethym of Lite campaign in New York to an audience of global celebrities. The campaign celebrates the new Reebok Lite footwear and apparel collection which represent iconic Reebok styles with cutting-edge technology through Swizz’s own interpretation of the Reethym of Lite.

“The Reethym of Lite campaign connects people to something they hear on the radio, see on the TV, enjoy at a party – and also see as a commercial during their favorite show,” said Swizz Beatz. “For me, the Reethym of Lite is an “International Party” – it connects the sneakers being light, the rhythm of dance, music, art and style and the rhythm of the people, the fact that everyone should have light in their life. Reebok and Swizz are taking Reebok Lite and the Reethym of Lite global."  

The Reebok Lite collection is currently available in retail outlets around the world for both men and women. Reebok International Ltd is a worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment.