Quiksilver x Hoffman California Fabrics
16 Apr. 2012
QUIKSILVER TEAMS UP WITH HOFFMAN CALIFORNIA FABRICS TO BENEFIT E.P.I.C. CHARITYBoardsports brand Quiksilver and Hoffman California Fabrics have teamed up with online auction powerhouse eBay to sell 25 vintage fabric dresses. The initiative started on April 9 and runs until April 19. The unique pieces will be available for purchase on quiksilverauction.com. This endeavor will raise money and create awareness for E.P.I.C. (Everyday People Initiating Change), a non-profit organization committed to bringing safe, clean drinking water to a number of villages in the developing world. This partnership is only natural, as the two companies have been working together since 2008.
Quiksilver announced their initial collaboration with Hoffman California Fabrics in November 2011 when they released a summer collection consisting of five exclusive prints across eight different styles for their junior’s line. The collection is on sale now on quiksilver.com.
Quiksilver and Hoffman California Fabrics have a long and storied relationship dating back to the 1970s with the production of Quiksilver’s first pair of printed boardshorts.
“We were so excited to dig deep into our heritage and re-ignite a collaboration that is one of the most special relationships we have had over the years,’” says Quiksilver VP of Sales and Marketing, Kenna Florie. “Hoffman California Fabrics has the most wonderful and relevant prints. Going into the archives, picking out the fabric for each dress and then breathing some new life into it through design was such a fun project and exciting way to share the history of our brand.”
These one-of-a-kind exclusive dresses will be sold on eBay, with 100% of the proceeds donated to E.P.I.C. Quiksilver has been involved with the E.P.I.C. charity by helping to fund seven water wells in Tanzania, Africa. Quiksilver will continue their support in the future through monetary donations and recognizing E.P.I.C. Founders, Tennille Amor and Alexi Panos as part of the Quiksilver Women Ambassador Program.
The Quiksilver/Hoffman auction is being managed on eBay by Auction Cause, a premier online auction management agency specializing in high-profile design, strategy, and cause marketing for corporations and nonprofits worldwide.
Quiksilver announced their initial collaboration with Hoffman California Fabrics in November 2011 when they released a summer collection.
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