Patrick Mohr, designer.
19 Aug. 2013
Q&A: Patrick Mohr, Designer and founder of Patrick MohrMohr founded his label Patrick Mohr in 2008. Before he was working at Henrik Vibskov in Copenhagen. He discribes his fashion as "sophisticated streetwear with subtile sportiness and modern avant-garde". SI talked with him about how actual streetwear needs to be and how it will evolve in the future. Interview by Samira Mikhail
What do customers expect from streetwear at the moment?
For me the factor of freedom is very important. Everyone should represent themselves individually. I think there are a lot of brands that disguise people, and that the consumer doesn’t have enough freedom. I’m trying to put an end to this by using the symbol of freedom, the triangle. I’m a freedom-loving human. During the past 10 years, the triangle has become my absolute symbol of freedom. This idea of freedom is very important, that people feel free.
What is different about your fashion?
Talking about the brand Patrick Mohr, everyone knows: I stand behind it. I’m the face of the brand and people recognize me as a very authentic human. I’m a reference person for everyone, I’m there for everyone. I talk to everyone. I recognize people as people and I treat every human as a human. I don’t say that I’m a great designer and don’t need to talk to you anymore. And I think it is very important to talk to people on the street, if I see that they are wearing Patrick Mohr: “Hey, how are you? It’s cool that you are wearing my clothes...” This is a direct exchange with the customer and that’s the best feedback I can get.
Many brands are doing many things right, otherwise they would not be where they are now - streetwear or not. I mean, streetwear is what happens on the street; there will always be specific trends, but everyone uses them in their own way. There are a lot of trends in the denim sector, and in other sectors. For me it is not about one main product. I want to give the customer a feeling. If he’s wearing that product, you really feel it. And I think that the clothes I produce are able to do this.
How do you think streetwear will evolve in the near-future?
I think many different things from the past will be re-captured.
From the 70s, 80s, 90s. How people used to dress. But what I miss very much in streetwear - We are in Berlin at the moment and people are dressing in a uniform way. I miss the individuality of the people. I’m talking about individual style. The individual does not even exist. Everyone is trying: I’m the greatest, I’m wearing cool clothes, I’m a hipster. Or something like this…
And what do you think the reason for that is?
It has a lot to do with personality and having the genes to be individual. I mean, you can not force yourself. You either have it or you don’t. You try to slip into a style and be cool. Certain brands and platforms set trends, saying: this is cool right now. And the person recognizes the trend as cool, but are unable to make something look cool, or to own the style. There are some people with their own style, but just a few.
I can only talk about Berlin at the moment. This is also hard for brands, if you look at Bread&Butter, everyone tries to assert themselves and says: I’ve got the latest trend and I’ve launched these new jeans and they use these super new materials and processing technologies. Sure, the competition is strong!
For example, I’m wearing a moustache and have done for many years. There are so many guys here in Berlin, wearing a moustache, but it doesn’t fit them, it doesn’t work. But it is hip, that’s why I’m wearing it. And that’s what I’m talking about. They should look at themselves in the mirror! And that’s it. I don’t understand. I ask myself: Where is your creativity? Where is the individuality? Look into yourself. Listen to yourself. Who are you? Don’t just pick something up; it’s a bottomless pit.
And some brands, after me, work exactly like this. There are some brands and companies that do this amazingly. But many are running after a shitty thing and are trying to reinvent the world. Therefore, how streetwear is evolving in future? I don’t know if there is an answer to that question. I’m doing it my way. I am who I am, and I’m transferring that to my brand and my clothes, and this will or will not be accepted.
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