Björn Gulden becomes new CEO for Puma
18 Apr. 2013
Puma appoints Björn Gulden as new CEOPuma appointed Björn Gulden as new Chief Executive Officer (CEO), effective July, 1 2013. He succeeds Franz Koch who left the company at the end of March.
Björn Gulden brings to PUMA an international experience of nearly 20 years in the sporting goods and footwear industry, where he held a variety of management positions. He has been CEO of Danish jewellery brand Pandora since the beginning of 2012. From 2000 to 2011, the Norwegian native was Managing Director of Europe’s largest footwear retailer, Deichmann, where he also headed the US-subsidiaries Rack Room Shoes and Off Broadway Shoes as CEO and President. Prior to 2000, he held several management positions at outdoor apparel company Helly Hansen and sporting goods firm Adidas, where he was Senior Vice President of Apparel and Accessories.
“With Björn Gulden, we are pleased to have an experienced sports industry expert with proven leadership quality and know-how in managing sports and footwear brands taking up the reins of PUMA,” said Jean-François Palus, Chairman of the Puma Administrative Board and Group Managing Director of Kering, the brand’s majority shareholder.
Björn Gulden who was former football professional who played among others for German Bundesliga club 1. FC Nürnberg studied Business Administration in Norway and obtained an MBA from Babson Graduate School of Business in Boston. He will be based at Puma’s headquarters in Herzogenaurach, Germany.
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