Puma launches new line InCyle
Puma launches new line InCyle
 

12 Feb. 2013

Puma Launches sustainable InCycle line

Puma has announced the launch of InCycle, the brand’s first closed-loop collection of footwear, apparel and accessories, all of which have earned the “Cradle to Cradle CertifiedCM Basic” certification.

The line’s products are biodegradable or recyclable. “The InCycle Basket and Basket Tee Biodegradable have been analyzed as part of Puma’s first Product Environmental Profit and Loss Account published in October 2012 and the results speak for themselves, showing that these two products impacted the environment by a third less than their conventional counterparts” said Reiner Hengstmann, Global Director of Puma Safe.

Puma collaborated with the Environmental Protection Encouragement Agency (EPEA), whose mission it is to help companies fulfill the Cradle to Cradle Products Innovation Institute’s criteria for the design of ecologically and intelligently designed products. All products in the InCycle collection have been certified by the Cradle to Cradle Products Innovation Institute, whose mission is to provide a continuous improvement quality program to guide product manufacturers and designers in making safe and healthy products for our world. Cradle to Cradle has created a rigorous certification program that rates products against five sustainability factors: 1) the use of environmentally safe and healthy materials; 2) design for material reutilization including recycling and composting; 3) renewable energy and management of carbon; 4) water stewardship; and 5) social fairness.

Puma’s InCycle collection will be available in stores in March 2013 and online.
Melanie Gropler

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