New fashion partnership until 2015
New fashion partnership until 2015
 

24 Feb. 2014

Pepe Jeans to collaborate with Infiniti Red Bull Racing team

Pepe Jeans London has announced the extension of its collaboration with the formula one team Infiniti Red Bull Racing until 2015. The renewed agreement was made public on January 28th, coinciding with the presentation of the latest racing car RB10 in Jerez. The partnership, started in 2010, will also be expanded. From now on the fashion brand will produce all team uniforms, the official team line, as well as the street-style Racing Spirit collection.

“We are very happy to be extending what has already been an extremely successful partnership with Pepe Jeans London,” states Christian Horner, Team Principal. “They have been a great fit for us since our partnership started in 2010 and it’s encouraging to have such a prestigious international brand eager to continue their association.”

The menswear Pepe Jeans London Racing Spirit collection features black and navy polo shirts, colour-blocked zip-fronted tops, hooded sweatshirts, sports-striped rugby shirts, drawstring shorts and practical rucksacks. The womenswear is dominated by V-neck and slogan-fronted t-shirts, a racer-back vest, hooded sweatshirts and zip-up tops with notes of contrasting colour. Finally, the junior line showcases a series of motif and slogan t-shirts, hoodies and rugby shirts. The colour palette is naturally led by the Red Bull Racing team colour: red, white and blue. Most pieces feature delicate joint-branding with Pepe Jeans London and the formula one team.

The collections will be available from March 2014 and can be purchased at Pepe Jean’s online store, through Pepe Jeans flagship stores, selected stockists of the fashion brand, Red Bull Racing stores and F1 circuits.

Lorenzo Molina

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