Pure London show floor
Pure London show floor
 

18 May. 2012

PURE LONDON EXPANDS

Pure London has moved its event to August 19-21 to perfectly complement fashion retailers' buying schedules and to avoid any conflicts with the summer Olympics and Paralympics. 2012 will see the launch of new sourcing areas such as Design Gap, Launch Accessories and The French Footwear Pavilion as well as the Pure Body and Pure Junior sections, which join womenswear, footwear, accessories and young fashion.

More than forty brands have been added to the existing thousand that are to be displayed. The variety includes British and international labels ranging from sophisticated high-end bridge collections to contemporary and Pure Premium by the likes of Isa Frignani, Sebastian Ellrich, Frau Blau, Darling, Nougat, Second Femme, Part Two, Fenn Wright Manson, James Lakeland, Fee G, Bitte Kai Rand and Elisa Cavaletti. Eveningwear will feature designs from Kate Fearnley, Linea Raffaelli, John Charles, Vera Mont, Maria Coca, Michaela Louisa, Mascara, Catwalk Collections and Jovani Fashions while Young Fashion presentations come from designers such as Koo-Ture, Heel, Forever Unique, Glamorous, Traffic People, Sugarhil Boutique, Khujo, Numph, Pepe Jeans London and Little Mistress. Finally, lingerie, shapewear, swimwear and loungewear will come from Velda Lauder Corsetiere, Made by Niki Lingerie, HOTmilk and Doro.

The UK's largest footwear and accessories offer will be found at the Olympia's gallery level with a range of jewelry, hats, handbags and sunglasses from Becksondergaard, Zandra Rhodes Handbags, Ally Capellino, Sam Ubhi, BLANK and Lola Rose. All sorts of shoes, divided into 'Design-Led' and 'Trend-Led' footwear, will feature models made by Melissa Shoes, J Shoes, Gwen Stefani’s label L.A.M.B, Poetic License, Chinese Laundry, Rae Jones and celebrity favourite Pretty Ballerinas with Jeffery Campbell Footwear and Coca Cola launching exclusively at this summer's Pure London.
Anastasia Dyakovskaya

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