06 May. 2010
PURE LONDON EXPANDS YOUNG FASHION AREA
Pure London, UK’s trade event for sourcing womenswear and young creative fashion for men and women, is widening its offering of young fashion brands for its upcoming edition from Aug.1-3, 2010. Pure London’s young fashion area, Spirit, which is a platform for up-to-the-minute, trend-led womenswear brands, and Label, which had its launch this February as a platform for men’s and women’s young branded fashion, will fill the entire National Hall with over 200 brands. “Buyers want a mix of quick response-type brands but also strong forward orders brands. For August we are listening to the industry, which wanted Label and Spirit merged,” says event director Samantha Bleasby. “We’re delighted at the response from the industry and have 80 brands signed at this stage. This will be the UK’s largest showcase of young fashion,” she adds.
Pepe Jeans Men
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