Colour-in-dress - model: Nina Varga, styled by Anne Stooker, photo by Sander Marsman
22 Mar. 2012
PRODUCT PIECES – FASHION FOR INDIVIDUALSIn 2008, fashion designer Berber Soepboer and graphic designer Michiel Schuurman collaborated on a collection for an exhibition inspired by the ideology and prints of “de Ploeg,” a famous Dutch textile factory. The result was a fashion concept that enables individuals to put their own unique touch on four dresses known as ‘The Colour-In Dress’ and ‘The Replacement Dress,' both of which are centered around textile patterns as the essence of the design. While Soepboer did the concept and overall design of the collection, Schuurman designed the textile patterns to fit in the concepts.
'The Colour-In Dress' is a simple dress with a black and white print, which is designed to be filled with different coloured textile markers, while 'The Replacement Dresses' are three dresses with three different multicolored prints. Each dress exists out of several pieces, which are attached to each other by buttons. The pieces can be exchanged between the three dresses. This makes it possible to combine the three different prints in a way the wearer prefers.
In 2011 Berber teamed up again with Michiel for another project called ‘Product Pieces’. This has a concept which is characterised by the variety of ways in which it can be worn. Through various folding, five pieces of fabric with five different prints can be converted into five different designs. Inspired by these elements, which communicate information about region, origins, wealth, marriageability, mourning, and other factors, Product Pieces also provides information about the clothing production process through its screen prints.
Sustainability also comes into play in the 'Product Pieces' designs as subject matter, through the awareness-increasing prints, and through the multiple previous lives of the pieces of fabric used. In allowing the wearer to provide input through his or her choices, emotional meaning is placed on the garment, ideally resulting in greater endurance and longer wear.
The 'Colour-In' Dress is available for €299 including textile markers at email@example.com or www.facebook.com/ColourinDress.
Product Pieces: Berber Soepboer - Concept & Design & Michiel Schuurman - Textile Design/ Graphic Design (photo by Ninette Schostack)
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