18 Nov. 2009

PREMIUM TO DEBUT PREMIUM MEN

Premium in Berlin will debut a special menswear platform at its next edition in Jan. 2010. The so called Premium Men will start a day earlier than the main exhibition on Jan. 19. “Premium Men is a logical consequence of our Premium portfolio. In this way, all segments are located in Berlin,” said Premium’s Anita Tillmann. The selection is expected to include about 100 menswear collections ranging from elegantly classic custom tailoring to progressive design.

—Melanie Gropler

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