Peuterey by Karim Rashid
Peuterey by Karim Rashid
 

17 Jul. 2012

PEUTEREY LAUNCHES ANNIVERSARY DESIGN EDITION

To celebrate its 10th anniversary, Peuterey has collaborated with industrial designer Karim Rashid and artist Terence Koh on a special limited edition. The core of the collection, which is made up of 200 items, consists of two jackets that have been redesigned with a unique and ultra-modern perspective: the men’s “Guardian” and the women’s “Sceptre.” The jackets have been styled according to the aesthetic philosophies of Karim Rashid, a professional designer renowned for his ability to provide visual descriptions of contemporary culture, and Terence Koh, a Chinese-Canadian artist known for his performances and mixing of new technologies and traditional media, like sculpture and painting.



“With the color frequencies and interferences I have designed for Peuterey, I wanted to codify the era of information and of a high-speed material world,” said Rashid. “Today we can create decorations, models, colours and fabrics directly related to a dual universe, increasingly focused on digitalization, which I refer to as DigiPop: a language made of energy, data, and connectivity.” Koh added, “I truly enjoyed interacting with the Peuterey team. It was a very exciting collaboration, focused closely on details. In winter I have a strong need to hibernate, which is why I was always eager to work with an Italian brand like Peuterey, capable to turn manufacturing excellence into items that warm up the body.”



The new 10th anniversary limited edition will be available next winter at the Peuterey flagship store on Milan’s via della Spiga and through an exclusive selection of multi-brand stores around the world.
Melanie Gropler

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