Pharrell Williams in 'Tokyo Rising'
08 Sep. 2011
PALLADIUM LAUNCHES ‘TOKYO RISING’ DOCUMENTARYAfter the catastrophe of Fukushima, Tokyo has to deal with the aftermath. During times of devastations, the Japanese people impressed the world with their humanity, loyalty and calmness. Tokyo itself inspires the fashion industry for years with its diversity of the Japanese culture, originality, and their impressive talent setting up new trends. For all these reasons, US musician Pharrell Williams in cooperation with French footwear brand Palladium explored the Japanese metropolis with the result of a documentary called “Tokyo Rising” which is divided into five parts. The singer, producer and songwriter talks to local artists, for instance with Verbal, the co-founder of streetwear label Ambush Design and musician of the Teriyaki boys.
Video: Palladium 'Tokyo Rising' teaser
Apart from his musical success, Pharrell also founded the fashion labels Billionaire Boys Club and Ice Cream and designed a limited jewelry and accessory line for Louis Vuitton. As a partner, he also supports the young textile company Bionic Yarn from New York that uses eco-friendly garments from recycled plastic bottles.
Elisa Amelia Bausch
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