OVS comes out with a Premium Denim collection
14 Mar. 2014
OVS launches Premium Denim capsule collection
OVS department store is launching its Premium Denim capsule collection made up of 18 styles for men and women. Starting their pre-sale today (13 March), the collection will be available on the OVS website. From 15 March, customers will be able to purchase the collection at 100 OVS stores.
Elvert Arnold and Annelies Bellingwout, both young designers from AMFI (Amsterdam Fashion Institute) designed this clean and essential collection exclusively for OVS. It offers traditional designs with a vintage touch, characterized by contemporary fits and fashion trends that have inspired denim history.
Quality selvedge denims, accurate details and finishes as well as innovative fits characterize this collection. The washes range from light blues to unwashed denim. A men’s bomber jacket and a leather perfecto for women round up the capsule collection, which prices are very moderate: a pair of shorts or a top cost 19.90 Euro, whereas a men’s bomber jacket is available for 49.90 Euro.
Maria Cristina Pavarini
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