13 Sep. 2007
NIKE KICKS OFF SHOE RECYCLING PROGRAMThe Reuse-A-Shoe program, an initiative from Nike (nike.com), to recycle worn-out athletic shoes, kicks of in Germany this September. Old shoes will be collected in Nike Stores in Berlin, Hamburg and Frankfurt and in the Factory Store in Zweibruecken. After collecting and sorting the materials - rubber from the outsole, foam from the midsole and fabric from the upper - Nike uses the resources for sports surfaces like for example basketball courts or playground floors. The newly created material from recycled shoes is called Nike Grind.
Nike started the project in 1993 in the U.S. and has two Reuse-A-Shoe processing facilities - one in the U.S. and one in Belgium, which was built in 2005. To date, approximately 20 million pairs of athletic shoes worldwide have been processed through the Reuse-A-Shoe program. Since it began, Reuse-A-Shoe has expanded to include Canada, Australia, Japan, U.K., Netherlands and now Germany and is aimed for continous expansion.
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