Nichol Judd comes to Europe
27 Jan. 2012
NICHOL JUDD SETS SIGHTS ON EUROPENichol Judd's sportswear trouser brand will begin distribution in Europe starting with the f/w 2012/2013 season. The line is part of Manifatture 7 Bell's brand catalogue, which also features Italy's oldest jeanswear brand, Roy Rogers, founded in 1952.
Nichol Judd offers 60 items for both men and women, with cotton chinos characterized by special attention to material selection, detailing, color coating, finishings, and price-quality ratio (trousers will be offered at €45 wholesale and €125 retail). The line was recently restyled with a retro approach recalling the 1940s world of cycling along with a new slogan in its labels reading, “The Urban Gentleman.”
A special 12-item capsule collection will be sold in foreign markets such as Germany, France, Russia, Spain and Benelux. "We focused on a selection of rugged archive garments which were reproduced by employing the same exact period linings, details, trimmings and aging effects," commented Niccolò Biondi, CEO of Manifatture 7 Bell. He explained the new project at Bread & Butter where Roy Rogers participated for the first time this year.
Maria Cristina Pavarini
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