Tank top from the Paperdolls collection
Tank top from the Paperdolls collection
 

25 Nov. 2011

NEW "PAPERDOLLS" SHAPEWEAR COLLECTION TO BE LAUNCHED


For spring/summer 2012, shapewear label Yummie Tummie launches a new product line called "Paperdolls" which stands out by its especially thin, paper-like material appearance. The collection will consist of high waist panties and shorties, a strapless underdress and several tank tops, both with and without integrated cups. The six styles nearly do without seams but feature taped closings which shall ensure convenience and upgrade wearing properties.

Heather Thomson, designer and CCO of Yummie Tummie about the new line: "I want to take shapewear to the next level; for women, who let only the most high-class and comfortable fabrics touch their skin. The Paperdolls series does exactly fulfil these demands."

All models from the Paperdolls collection are going to be produced in three colors ("black", "flesh" and "twig") and five sizes (XS to XL). They will be available from Feburary 2012 onwards and retail between €55 and €99.

Yummie Tummie was launched by Heather Thomson in 2008. The US-American label which is specialized on slimmering, body-shaping underwear is currently operating in the US, Canada, the Philippines, Australia, Germany, Austria, Switzerland, the UK, Ireland, Italy, Benelux and more than 20 other countries worldwide.

For more background information and expert opinions on shapewear, also read the latest edition of Sportswear International Magazine! (#240)
Maria Hunstig

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