08 Apr. 2009

NEW LINGERIE SHOW IN BERLIN

Following Bread & butter’s decision to move back to Berlin, more and more fairs are following the call of Germany’s capital.

The newest addition to the calendar is Boudoir, a lingerie show that will be held at Berlin’s Delight studios in Saarbrücker Straße 37, close to Alexanderplatz in the heart of Berlin.

The two-day show will open its gates for the first time on Jul. 1.

The event should close the gap in the market and is expected to be a trade platform for the top segment of the lingerie market.

Boudoir will also be set up as a concept store, where the lingerie may be experienced in a surrounding of selected beauty products and accessories. Collections will be displayed in rooms stretching over a total of 1,000 sq. meters.

The show will contribute to Berlin’s transformation into an even larger fashion destination, in running concurrently with Bread & butter, Spirit of Fashion, the new wellness fair 5 Elements, Premium and Mercedes-Benz Fashion Week all at the beginning of the month.

—Melanie Gropler