06 Jul. 2010

NEW DENIM LINE BY ADIDAS ORIGINALS

Adidas Originals will launch its first in-house Originals denim collection for S/S 2011, with plans to incorporate the line as a permanent offering in its streetwear portfolio.

The collection, which will be seen for the first time ever at Bread & butter in July, will consist initially of two styles for men (relaxed and carrot fit) and two styles for women (boyfriend and skinny fit) in a variety of washes. Retail prices range between €80 and 150. The collection will be available at Adidas Originals stores and via selected wholesalers worldwide.