Napapijri bag collection
Napapijri bag collection
 

26 Jan. 2012

NAPAPIJRI AND TICHEBOX IN LICENSING AGREEMENT

Premium lifestyle sportswear brand Napapijri extends its operations on the accessories market.


Napapijri and Tichebox - a leather goods and travel accessories specialist - have entered a licensing agreement to develop and produce a full collection of travel and leisure bags for men and women. Tichebox is already partner of established international brands like MINI BMW, U.S.Polo Assn., Tommy Hilfiger and K-Way.



Under the six year agreement the launch of the first bag collection themed ‘slow travel’ is scheduled for fall/winter 2012/13 and was kicked off with a preview featuring a selection of key pieces at Napapijri’s stand at Premium Berlin last week.



Napapijri bags will be sold in all its single-brand boutiques and top department stores and at specialist retailers of travel accessories throughout Europe.

Napapijri bag collection
Napapijri bag collection

Mona Schmadl

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