06 Sep. 2012

Meltin’ Pot Launches Fall/Winter Campaign

Italian label Meltin’ Pot has conceived a new fall/winter 2012 campaign called “Where Life Takes You.” The plot revolves around four main characters who meet up by chance in an old, abandoned bohemian site that is filled with unusual items from past eras, suspended in time and ready to recount their historical tales. Nestled among the various artefacts are pieces from the season’s collection, which will be available on September 10 along with the brand’s new capsule collection, KLSH. The campaign, led by the Dutch agency Staat, will be visible online and in-store via POP materials and special showcases starting this month.