21 Sep. 2010

Married to the Mob & Burton Snowboards toast their first collaboration

Iconic women’s streetwear brand Married to the Mob and Burton Snowboards celebrate the Burton x Married to the Mob Capsule Collection for women, hitting select stores worldwide beginning next month. Married to the Mob founder and owner Leah McSweeney says: “For years, Greg from Burton and I have been talking about doing a collab, and we finally got our shit together and did it. I’m really happy with how the whole collection turned out.”

The 2011 Burton x Married to the Mob (MTTM) women’s snowboard collection includes four jackets, one outerwear pant, gloves, a beanie and of course, a snowboard. Burton gave the girls at Married to the Mob a blank canvas for the collection, starting with the board which features bold graphics including the quote “Well-behaved bitches seldom make history.” The jackets and accessories also scream MOB with the love letter print and signature Married to the Mob lips featured throughout the line. The end result is a powerful, yet tongue-in-cheek statement about women taking charge that blends well with the spirit of women snowboarders, who are strong, stylish and independent in their own right. “I’ve always been impressed with what Leah’s done with Married to the Mob. She really is one of the pioneers in the women’s streetwear game, and she’s created a very signature look. I knew that the MOB style would translate really well into Burton gear, and the final line is super fresh,” says Greg Dacyshyn, Chief Creative Officer at Burton Snowboards. Select pieces are now available online and in stores. And the entire collection will be available in October.
Isabel Mühlbauer

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