Moda In
Moda In
 

22 Sep. 2008

MILANO UNICA GROWS, ANNOUNCES NEW FEBRUARY DATE

The seventh edition of Milano Unica, the Italian textile fair, took place on Sept. 16, beating a previous attendance forecast of 30,000 visitors.

The three-day event at Fieramilanocity in the Portello area in fact registered 31,500 visitors, hosted 666 exhibitors, 25% of which came mostly from France, Spain, Great Britain and Germany, and spanned a total surface area of over 27,000 sq. meters (290,625 sq. feet).

Milano Unica, which hosts five different Italian textile shows under the same roof—Ideabiella, IdeaComo, Moda In, Prato Expo and Shirt Avenue—also saw an increase of buyers particularly from countries such as China, Poland, Hungary, Brazil and Argentina.

Buyers, however, will see some changes to the show next season. The next edition is scheduled to run from Feb. 3-6, coinciding with Munich Fabric Start, which runs Feb. 3-5. Premiere Vision will run the following week from Feb. 10-13.

In response to the new dates, Massimo Mosiello, CEO of Milano Unica, said, “We had to do this because of various reasons. Not only were we anticipating PV, but we are only allowed to use the pavilions of the Portello area one last time next February before it is dismissed and we definitely have to move to the Rho-Pero fair district.”

Rho-Pero is further away from the city center and now used for almost every other fair. Only Milano Unica was permitted to use the Portello area in the last few seasons.

“If we wanted to postpone Milano Unica after PV, we would have then overlapped with Milan Fashion Week,” Mosiello added.

“Many Italian companies are already involving their local agents exhibiting in Munich. If that requires a temporary solution they can arrange it for one edition, though, from the following September one, everything should go back to the usual schedules.”

—Maria Cristina Pavarini

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