Micam
Micam
 

10 Mar. 2009

MICAM: TOUCHED BY CRISIS, BUT STILL TRENDY

The financial crisis seems to have affected even the footwear market. Micam closed its doors on Saturday, Mar. 7, with 36,555 visitors after three days of medium attendance. This is a decrease of 5.7% compared to the winter edition of 2008. The number of Italian visitors remains more or less unchanged: 17,610 Italians (-1.5 % compared to 2008) attended the show. But there has been a loss in foreign buyers. Only 18,945 came this time compared to 20,903 in Feb. 2008. Still, trendwise the footwear fair is a must: the stylish F/W 2009-10 collections of 1,611 medium- to high-end exhibitors including Colors of California, Anniel, La Suite, Elast by Pollini, Neosens, Vagabond, London Rebel, Moma and Couleur Pourpre could be seen on 72,474 sq. meters on the Rho fairgrounds. This season’s edition was an addition to “Made in Milano,” an initiative that encompasses the worlds of fashion, art, design and events (see our previous report). The fair was also part of a strategic fashion calendar comprised of 12 major fashion events, beginning with Milano Moda Donna and closing with Mido (Mar. 6-9).

—Barbara Stockinger-Torelli

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