Micam
Micam
 

02 Mar. 2012

MICAM PRESENTS TECHNOLOGY AND CRAFTMANSHIP

Italian footwear fair Micam will take place on March 4-7 at Milan's fair ground Rho-Pero. The show organized by ANCI, the national association of Italian footwear manufacturers, will present f/w 2012/2013 collections from 1,560 exhibitors of which 39% are from foreign countries. The show will take place at a net area of 68,596 sqm and has registered a slight loss in terms of exhibiting space when compared with the correspondent 2011 edition when it occupied 71,050 sqm. The loss was mostly due to the difficult economic situation that some of the smaller companies are currently facing. For this month’s shoe fair, the event organizers expect to replicate last February’s result of 36,000 visitors that included visitors from 120 countries.

In addition to the main show taking place at the trade fair centre, parallel initiatives will be organized in the heart of the city. In particular, the Micam Point will serve as a multifunction event space. Located at Milan's golden shopping triangle in Via Borgonuovo 1, it will host a series of further initiatives through which visitors and footwear-addicted can experience the superior quality of shoes made-in-Italy. At this area, the e-commerce website iloveitalianshoes.eu will present its business that enables to buy shoes made-in-Italy directly from manufacturers at an advantageous price. The online platform will also offer additional information on the making-of-story of handcrafted Italian shoes.

Inside Micam Point, a series of panel discussions and conferences will be taking place. These talk shows will bring together university teachers, entrepreneurs, experts and personalities of the world of shoe manufacturing and design and will provide insights of the the Italian shoe industry.

ANCI will also launch its own web TV - iloveitalianshoes.tv -, a new web channel with video content, interviews and in-deep analyses of the market. They will also launch an according smartphone app which will be available through the Apple Store so that the “shoe addicted” will be able to buy shoes directly via mobile and find the nearest footwear store.

Among the exhibiting newcomers will be footwear brands by Liu-Jo, Agatha Ruiz de la Prada and Esprit. Roberto Botticelli, Silvano Lattanzi and Desigual are brands that will now return to the show.
Maria Cristina Pavarini

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