Bike Expo
Bike Expo
 

28 Jul. 2009

MESSE MÜNCHEN INTRODUCES ITS FIRST BIKE SHOW

Bike Expo, the new cycling sports show from Messe München International, ended on Jul. 26, 2009 on a successful note. The three-day show had a high level of international interest and the first two exclusive trade days saw more than 5,000 visitors from 42 countries taking in the latest product innovations and leading brand developments. Overall, more than 20,000 consumers attended Bike Expo at the new Munich trade fair, to find out about up-and-coming bike trends and to test out the latest models.

With the theme “Cycling Trends for City and Nature,” Bike Expo showcased 211 exhibitors from 25 countries over a total of 22,000 sq. meters of exhibition space, as well as 25,000 sq. meters of outdoor exhibits and event areas. Germany, Italy, Austria, China and Taiwan all had a strong presence as exhibitors, while visitors came from all over the world.

One special highlight of the show was E-Bikes and Pedelecs, currently very much in vogue. To cover increasing demand as well as to tap into new market segments, almost all large bicycle manufacturers now include E-Bikes and Pedelecs in their selection. Another hot trend the show highlighted was single-speed bikes, or Fixies as they are known, as well as city, fitness, and racing bikes, road, trekking, and mountain bikes. Components, parts and accessories were all featured strongly too and a number of tourism areas and associations also presented their latest cycling attractions.

The focus of this new event by Messe München International was on Urban Mobility, currently a key topic in cities across the world, as the bicycle continues to establish its reputation as the urban transport choice for the 21st century.

Bike Expo was also the venue for the second ispo innovation forum, which covered the issue of "The Future of Bike Mobility." International industry representatives, politicians, members of associations, and scientists worked on joint product ideas and innovative systems to support bike mobility. As a result, E-Bikes and urban mobility were identified as vital market forces with the potential of bike mobility far from being fully tapped. The combination of environmental protection and health benefits is something the industry is aggressively pushing to the forefront and on the technological side, electro-motor assisted bicycles open up new potential for daily commuter traffic.

The side event program, including the Scott Junior Trophy powered by Milka, Big in Bavaria Dirt Jump Contest, and the Velonale, which was open to everyone, all received highly positive responses. Manfred Wutzlhofer, Chairman of the Management, Messe München GmbH, said: “We observed two areas of industry evolution in particular during this new event. The latest product trends such as E-Bikes and Pedelecs require a special focus and we are supporting that with a strong representative platform. We believe that Urban Mobility will have long-term growth and an impact on everyone’s future.”

Messe München GmbH is therefore taking the first step in this direction and will acquire Pedelecs as well as introduce designated special charging stations and parking zones to travel across the extensive exhibition area and environs in a way that protects the environment. Secondly, the concept of Bike Expo takes into account the growing interest in including the consumer goods chain. The 2+2 concept, the combination of two days for industry professionals and two days for the public, received a positive rating from the exhibitors, as the fair mentioned.

—Regina Henkel

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