MBFW key visual s/s 2012
03 Jun. 2011
MBFW PRESENTS NEW KEY VISUALThe new international key visual for Mercedes-Benz Fashion Week Berlin has been revealed. For their international fashion engagement s/s 2012, Mercedes-Benz hired star photographer Terry Richardson, to represent the next generation of compact vans. In a spectacular composed shot, Richardson together with top model Jessica Stam in a black dress from designer Giles Deacon, create a scene of pure seduction. The current key visual has been inspired by the new concept A-class car. The car fascinates via an expressive design and technical innovations, as well as trendsetting functionality.
Making of-video of MBFW's keyvisual shoot s/s 2012
The international key visual will have its debuts at Mercedes-Benz Fashion Week Berlin, running July 6-9, 2011.
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