03 Jun. 2011

MBFW PRESENTS NEW KEY VISUAL

The new international key visual for Mercedes-Benz Fashion Week Berlin has been revealed. For their international fashion engagement s/s 2012, Mercedes-Benz hired star photographer Terry Richardson, to represent the next generation of compact vans. In a spectacular composed shot, Richardson together with top model Jessica Stam in a black dress from designer Giles Deacon, create a scene of pure seduction. The current key visual has been inspired by the new concept A-class car. The car fascinates via an expressive design and technical innovations, as well as trendsetting functionality.

Just like fashion – a passion for style and good design are a great motivator. For this reason, Mercedes-Benz has been involved in the international fashion scene for many years. Presently Mercedes-Benz supports fashion events in over 30 countries worldwide, with sponsoring the world’s most important fashion weeks in New York, Berlin and Beijing.

The international key visual will have its debuts at Mercedes-Benz Fashion Week Berlin, running July 6-9, 2011.