MBFW Bebelplatz location
MBFW Bebelplatz location
 

17 May. 2011

MBFW ANNOUNCES NEW LOCATION

Now it’s finally official: The 9th edition of Mercedes-Benz Fashion Week Berlin (July 6-9, 2011) will present the s/s 2012 collections in a tent on “Strasse des 17. Juni”, with its main entrance facing the city’s most famous landmark: The Brandenburg Gate. After several months of searching for the perfect spot in Berlin, Senior Vice President and Managing Director of IMG Fashion, Peter Levy, says: “We are thrilled to confirm this very prestigious location for Mercedes-Benz Fashion Week Berlin.” Furthermore, he states: “The return to Brandenburg Gate and the opportunity for growth is a great next step for fashion in Berlin. The support of the city of Berlin in providing such a premier location shows that creativity and fashion as a cultural artefact play a big role for the German capital.”

But the announcement of the new location is not the only news: For the first time, Mercedes-Benz Fashion Week Berlin imposes, in addition to the already well-known catwalk venues, a presentation space called the “Studio”, where designers are able to present their collections in their own and innovative setting without being bound to a classic catwalk. This gives the professional audience the possibility to get a closer look on the used material and other details of the collection.

Mercedes-Benz Fashion Week Berlin’s very first edition in 2007 was held close to the Brandenburg Gate as well and was later transferred to Bebelplatz, next to Berlin’s Humboldt University.
Sarah Niemeier

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