Ancient picture of tennis player Björn Borg in Lois jeans
Ancient picture of tennis player Björn Borg in Lois jeans
 

15 May. 2012

LOIS CELEBRATES 50 YEARS WITH LEGENDS COLLECTION

Denim brand Lois, founded in Spain in 1962, celebrates its fiftieth anniversary this year with an updated reissue of ten of the brand's legendary styles for men and women. The 'Lois Legends' collection includes The One, which pays homage to the first pair of jeans the label ever made, and the Torera denim jacket, a replica of the beloved Tejana from the 70's with its extra-long sleeves. The Shirt and The Cord round out the collections with more varied options, set in time with the comeback of corduroy.

Pieces will come in 100% cotton for men and a cotton/lycra mix for women with trendy bleaches and colors for denims. Lois Legends will hit stores in September and will be on preview at Berlin's Bread and Butter from July 4-6.
Anastasia Dyakovskaya

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