Levi
Levi's f/w 2012
 

17 Feb. 2012

LEVI’S LAUNCHES FIRST EVER GLOBAL COLLECTION

The Levi’s brand launched its first ever global collection during New York Fashion Week at SoHo’s landmark Mercer 82 event space this week. During the event - a hybrid between custom-made vignettes featuring pinnacle products from the line and a runway show inspired by the ritual of getting dressed - Levi’s showcased the key looks from its fall/winter 2012 collection.

“Levi's has always been about embracing the energy and events of our time. Today, fashion is more democratic and accessible than ever, making New York Fashion Week the perfect moment in time for the Levi's brand to launch our first global collection,” said Len Peltier, Global Vice President of Creative Direction.

The new collection is based on a more refined and tailored look, for both men and women. The designs were inspired by the idea of craftsmanship, honesty and authenticity ­ honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi’s styles.

The new collection is based on a more refined and tailored look, for both men and women.
The new collection is based on a more refined and tailored look, for both men and women.


The key trend for men this season is the tapered look, for a great flattering fit that sits just below the waist, is slouchy on the top and has a slim tailored leg. For women, the key look for the season is the reinvented Bootcut Skinny.

As part of Levi Strauss & Co.’s profits through principles approach, sustainability is embedded throughout the collection with the use of Water
Mona Schmadl

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